{"id":20698,"date":"2024-03-15T15:43:18","date_gmt":"2024-03-15T14:43:18","guid":{"rendered":"https:\/\/www.schulthessforum.ch\/?post_type=product&#038;p=20698"},"modified":"2025-07-29T13:13:18","modified_gmt":"2025-07-29T11:13:18","slug":"rechtsfragen-im-marketing","status":"publish","type":"product","link":"https:\/\/dev.schulthessforum.ch\/rechtsfragen-im-marketing\/","title":{"rendered":"Rechtsfragen im Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb admin_label=\u00a0\u00bbAlert Content\u00a0\u00bb module_id=\u00a0\u00bbschulthess-header-alertbar-section\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbCode (Alert) (ZU \u00c4NDERN IN %22HOME%22)\u00a0\u00bb module_class=\u00a0\u00bbschulthess-header-alertbar \u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb admin_label=\u00a0\u00bbHeader &#8211; Content\u00a0\u00bb module_class=\u00a0\u00bbsf-product-header schulthess-hero\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<style>.et-db #et-boc .et-l .et_pb_section.sf-product-header.schulthess-hero{\n        background-color: #244566 !important;\n      }\n      .schulthess-hero h1 {\n        border-bottom: 3px solid #FFFFFFF !important;\n      }\n      .sf-product-header.schulthess-hero .weitereVaranstalerSchriftfarbe{\n        color: #FFFFFF !important;\n      }\n      .schulthess-hero .event-kategorie-date-headline.weitereVaranstalerSchriftfarbe,\n      .schulthess-hero .event-kategorie-date-headline.weitereVaranstalerSchriftfarbe a{\n        color: #FFFFFF !important;\n      }\n      .schulthess-hero .event-kategorie-date-headline.weitereVaranstalerSchriftfarbe a:hover,\n      .schulthess-hero .event-kategorie-date-headline.weitereVaranstalerSchriftfarbe a:focus,\n      .schulthess-hero .event-kategorie-date-headline.weitereVaranstalerSchriftfarbe a:active{\n        color: #8ac7ef !important;\n      }\n      .weitererVeranstalterLogoSubheadline{\n        width: 150px;\n        max-width: 100%;\n      }<\/style>\n\t <div class=\"et_pb_text_inner\"><h3 class=\"weitereVaranstalerSchriftfarbe\">Schulthess Forum<\/h3><\/div>\n\t <div class=\"et_pb_text_inner\"><h1 class=\"sf-product-title weitereVaranstalerSchriftfarbe\">Rechtsfragen im Marketing<\/h1><\/div>\n\t <div class=\"et_pb_text_inner\"><h2 class=\"sf-product-subheadline weitereVaranstalerSchriftfarbe\">Einsatz von KI und digitalen Tools<\/h2><\/div>\n\t <div class=\"sf-product-catsDateLogos\"><span class=\"event-kategorie-date-headline weitereVaranstalerSchriftfarbe\">Marketing | Tagungen | samedi, 20.06.2026<\/span><div class=\"sf-product-logos\"><\/div><\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bbon\u00a0\u00bb module_class_1=\u00a0\u00bbschulthess-product-main\u00a0\u00bb module_class_2=\u00a0\u00bbschulthess-product-sidebar\u00a0\u00bb admin_label=\u00a0\u00bbMain &#8211; Content\u00a0\u00bb module_id=\u00a0\u00bbschulthess-product-mainsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; specialty_columns=\u00a0\u00bb3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner admin_label=\u00a0\u00bbMen\u00fc (Programm, Referierende, Fachinformation, Partner, Impressionen, Teilnehmerbereich)\u00a0\u00bb module_id=\u00a0\u00bbschulthess-product-subnavigation\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.17.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_menu menu_id=\u00a0\u00bb67&Prime; module_class=\u00a0\u00bbet_smooth_scroll_disabled\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_menu][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=\u00a0\u00bbKurzbeschreibung (Inhalt kommt vom Main Event Content)\u00a0\u00bb module_class=\u00a0\u00bbsf-date-shorttext-row kurzbeschreibung-border-bottom\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbKurzbeschreibung\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicHJvZHVjdF9zaG9ydF9kZXNjcmlwdGlvbiIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=\u00a0\u00bbProgramm (Ihr Vorteil, Zielpublikum, Kurzprogramm, Detailprogramm)\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbIhr Vorteil &#8211; Headline\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Ihr Vorteil<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbIhr Vorteil &#8211; Liste\u00a0\u00bb module_class=\u00a0\u00bbprogramm-border-bottom\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Das Schulthess Forum Rechtsfragen im Marketing zeichnet sich aus durch:<\/p>\n<ul>\n<li>topaktuelle Themen mit hoher Praxisrelevanz<\/li>\n<li>interdisziplin\u00e4re Beitr\u00e4ge von Fachleuten aus den Unternehmen<\/li>\n<li>fachlichen Austausch zwischen Referierenden und dem Fachpublikum<\/li>\n<li>namhafte Referierende<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbZielpublikum &#8211; Headline\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Zielpublikum<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbZielpublikum &#8211; Liste\u00a0\u00bb module_class=\u00a0\u00bbprogramm-border-bottom\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Juristen in Unternehmen und Agenturen<\/li>\n<li>Anwaltschaft in der Beratung\u00a0<\/li>\n<li>Datensch\u00fctzer\u00a0<\/li>\n<li>Experten Wettbewerbsrecht<\/li>\n<li>Werbefachleute und Marketeers<\/li>\n<li>Wissenschaft und Forschung: Marketing und Recht<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbKurzprogramm &#8211; Headline\u00a0\u00bb module_id=\u00a0\u00bbschulthess-programm\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Kurzprogramm<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbProgramm &#8211; Liste\u00a0\u00bb module_class=\u00a0\u00bbprogramm-border-bottom\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Einsatz von KI im Marketing<\/li>\n<li>Targeting, Tracking &amp; Personalisierung im KI-Zeitalter<\/li>\n<li>Confidential Computing &amp; Marketing<\/li>\n<li>Green Claims und Dark Patterns<\/li>\n<li>Dynamic Pricing &amp; Werbung<\/li>\n<li>Vertragsgestaltung<\/li>\n<li>Neueste Entwicklungen und die daraus resultierenden rechtlichen Herausforderungen<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_toggle title=\u00a0\u00bbDetailprogramm \u00f6ffnen\u00a0\u00bb open_toggle_background_color=\u00a0\u00bb#f7f7f7&Prime; closed_toggle_background_color=\u00a0\u00bb#f7f7f7&Prime; icon_color=\u00a0\u00bb#8ac7ef\u00a0\u00bb toggle_icon=\u00a0\u00bb&#x33;||divi||400&Prime; open_icon_color=\u00a0\u00bb#000000&Prime; open_toggle_icon=\u00a0\u00bb&#x32;||divi||400&Prime; disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb admin_label=\u00a0\u00bbProgramm &#8211; Detail\u00a0\u00bb module_id=\u00a0\u00bbprogramm-detail\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; text_orientation=\u00a0\u00bbleft\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<table>\n<tbody>\n<tr>\n<td>XX.XX Uhr<\/td>\n<td>\n<h5>Art<\/h5>\n<h4 class=\"sf-h4\">Programmpunkt 1<\/h4>\n<p>Person<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>XX.XX Uhr<\/td>\n<td>\n<h5>Art<\/h5>\n<h4 class=\"sf-h4\">Programmpunkt 2<\/h4>\n<p>Person<\/p>\n<ul>\n<li>Punkt 1<\/li>\n<li>Punkt 2<\/li>\n<li>Punkt 3<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>XX.XX Uhr<\/td>\n<td>\n<h5>Art<\/h5>\n<h4 class=\"sf-h4\">Programmpunkt 3<\/h4>\n<p>Person<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_toggle][sfdm_event_program_list use_switcher=\u00a0\u00bboff\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb admin_label=\u00a0\u00bbProgramm &#8211; Detail Neu\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][sfdm_event_program_list_item backend_title=\u00a0\u00bb08:30 &#8211; 09:00 Begr\u00fcssungskaffee f\u00fcr Pr\u00e4senzteilnehmende\u00a0\u00bb subtitle=\u00a0\u00bb08:30 &#8211; 09:00 Begr\u00fcssungskaffee f\u00fcr Pr\u00e4senzteilnehmende\u00a0\u00bb type=\u00a0\u00bbbreak\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb09:00 &#8211; 09:05 Begr\u00fcssung durch die Tagungsleitung\u00a0\u00bb title=\u00a0\u00bbBegr\u00fcssung durch die Tagungsleitung\u00a0\u00bb start_time=\u00a0\u00bb09:00&Prime; end_time=\u00a0\u00bb09:05&Prime; speakers=\u00a0\u00bb<\/p>\n<p>Lukas B\u00fchlmann<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb09:05 &#8211; 9:40 Wie AI Marketeers und Kommunikatoren Superkr\u00e4fte verleiht\u00a0\u00bb title=\u00a0\u00bbWie AI Marketeers und Kommunikatoren Superkr\u00e4fte verleiht\u00a0\u00bb subtitle=\u00a0\u00bbKeynote\u00a0\u00bb start_time=\u00a0\u00bb09:05&Prime; end_time=\u00a0\u00bb09:40&Prime; speakers=\u00a0\u00bb<\/p>\n<p>Daniel J\u00f6rg<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Ein strategischer Blick auf AI f\u00fcr Marketing und Kommunikation<\/li>\n<li>Ein strategisches Framework, wie AI entlang der gesamten Marketing Wertsch\u00f6pfungskette angewendet werden kann<\/li>\n<li>Hands on Beispiele f\u00fcr jede Phase der gesamten Marketing Wertsch\u00f6pfungskette<\/li>\n<\/ul>\n<p>[\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb09:40 &#8211; 10:40 Tracking &#038; Targeting \u2013 Rechtsvergleich von personalisierten Marketingmethoden in der Schweiz und der EU\u00a0\u00bb title=\u00a0\u00bbTracking &#038; Targeting \u2013 Rechtsvergleich von personalisierten Marketingmethoden in der Schweiz und der EU\u00a0\u00bb subtitle=\u00a0\u00bbReferat\u00a0\u00bb start_time=\u00a0\u00bb09:40&Prime; end_time=\u00a0\u00bb10:40&Prime; speakers=\u00a0\u00bb<\/p>\n<p>Max K\u00f6nigseder und Michael Reinle<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Wie ist die aktuelle Rechtslage in Bezug auf Tracking &amp; Targeting in der Schweiz und der EU?<\/li>\n<li>Wie wird Tracking &amp; Targeting in der Praxis eingesetzt? Ist dieser Einsatz zul\u00e4ssig?<\/li>\n<li>Pay or consent: Die Paywall-L\u00f6sung als Allheilsmittel?<\/li>\n<\/ul>\n<p>[\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb10:40 &#8211; 11:10 Kaffeepause\u00a0\u00bb subtitle=\u00a0\u00bb10:40 \u2013 11:10 Kaffeepause\u00a0\u00bb type=\u00a0\u00bbbreak\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb11:10 &#8211; 11:50 Datenschutzfreundliche Optimierung von digitaler Werbung durch den Einsatz von Data Clean Rooms\u00a0\u00bb title=\u00a0\u00bbDatenschutzfreundliche Optimierung von digitaler Werbung durch den Einsatz von Data Clean Rooms\u00a0\u00bb subtitle=\u00a0\u00bbReferat\u00a0\u00bb start_time=\u00a0\u00bb11:10&Prime; end_time=\u00a0\u00bb11:50&Prime; speakers=\u00a0\u00bb<\/p>\n<p>Matthias Eigenmann mit Ines Feltscher und Nikki Hochweiler, moderiert von Clara A. Gordon<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Wie k\u00f6nnen Unternehmungen ihre eigenen Kunden- bzw. Nutzerdaten f\u00fcr die Optimierung digitaler Werbung einsetzen?<\/li>\n<li>Wie k\u00f6nnen mehrere Unternehmungen ihre jeweiligen Daten abgleichen, gemeinsam auswerten und die Resultate als Entscheidungsgrundlage im Bereich der digitalen Werbung verwenden, ohne sich diese gegenseitig offen zu legen?<\/li>\n<li>Was gilt es dabei aus (Datenschutz-)rechtlicher Sicht zu beachten?<\/li>\n<\/ul>\n<p>[\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb11:50 &#8211; 12:30 Rechtsfragen beim Einsatz von KI im Marketing \u00a0\u00bb title=\u00a0\u00bbRechtsfragen beim Einsatz von KI im Marketing \u00a0\u00bb subtitle=\u00a0\u00bbPanel\u00a0\u00bb start_time=\u00a0\u00bb11:50&Prime; end_time=\u00a0\u00bb12:30&Prime; speakers=\u00a0\u00bb<\/p>\n<p>Matthias Eigenmann, Clara A. Gordon und Dominic St\u00f6cklin, moderiert von Lukas B\u00fchlmann<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb12:30 &#8211; 13:30 Mittagspause\u00a0\u00bb subtitle=\u00a0\u00bb12:30 &#8211; 13:30 Mittagspause\u00a0\u00bb type=\u00a0\u00bbbreak\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb13:30 &#8211; 14:15 Greenwashing und Dark Patterns. Eine Spurensuche\u00a0\u00bb title=\u00a0\u00bbGreenwashing und Dark Patterns. Eine Spurensuche\u00a0\u00bb subtitle=\u00a0\u00bbReferat\u00a0\u00bb start_time=\u00a0\u00bb13:30&Prime; end_time=\u00a0\u00bb14:15&Prime; speakers=\u00a0\u00bb<\/p>\n<p>Philippe Barman<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Der europ\u00e4ische Green Deal ist in vollem Gang. In der Schweiz ist die Revision des Co2-Gesetzes f\u00fcr die Zeit nach 2024 am 15. M\u00e4rz 2024 vom Parlament verabschiedet worden:<\/p>\n<ul>\n<li>Was ist aus Sicht des Lauterkeitsrechts im Zusammenhang mit \u00abGreen Claims\u00bb erlaubt?<\/li>\n<li>Welche Auswirkungen hat das Umweltrecht auf das Lauterkeitsrecht?<\/li>\n<li>Welche Auswirkungen wird der neue Art. 3 Abs. 1 lit. x UWG haben?<\/li>\n<\/ul>\n<p>[\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb14:15 &#8211; 15:00 Rechtliche Stolpersteine bei der Umsetzung von Dynamic Pricing in der Praxis\u00a0\u00bb title=\u00a0\u00bbRechtliche Stolpersteine bei der Umsetzung von Dynamic Pricing in der Praxis\u00a0\u00bb subtitle=\u00a0\u00bbReferat\u00a0\u00bb start_time=\u00a0\u00bb14:15&Prime; end_time=\u00a0\u00bb15:00&Prime; speakers=\u00a0\u00bb<\/p>\n<p>Marco S. Meier<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Einblick in die Funktionsweise und den praktischen Einsatz von Dynamic Pricing<\/li>\n<li>Aus welchen Gesetzen ergeben sich die gr\u00f6ssten Stolpersteine?<\/li>\n<li>Wie k\u00f6nnen rechtliche Risiken beim Dynamic Pricing in der Praxis minimiert werden?<\/li>\n<\/ul>\n<p>[\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb15:00 &#8211; 15:30 Kaffeepause\u00a0\u00bb subtitle=\u00a0\u00bb15:00 &#8211; 15:30 Kaffeepause\u00a0\u00bb type=\u00a0\u00bbbreak\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb15:30 &#8211; 16:15 Das Kleingedruckte im Marketing \u2013 darauf sollten Sie achten\u00a0\u00bb title=\u00a0\u00bbDas Kleingedruckte im Marketing \u2013 darauf sollten Sie achten\u00a0\u00bb subtitle=\u00a0\u00bbReferat\u00a0\u00bb start_time=\u00a0\u00bb15:30&Prime; end_time=\u00a0\u00bb16:15&Prime; speakers=\u00a0\u00bb<\/p>\n<p>Sven Hintermann und Elias M\u00fchlemann<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Wie schaffen Sie gute Voraussetzungen f\u00fcr erfolgreiches Marketing?<\/li>\n<li>Wem geh\u00f6ren welche Rechte?<\/li>\n<li>Was muss sonst noch geregelt werden?<\/li>\n<\/ul>\n<p>[\/sfdm_event_program_list_item][sfdm_event_program_list_item backend_title=\u00a0\u00bb16:15 &#8211; 17:00  EU-Rechtliche Neuerungen im Marketing \u2013 quo vadis?\u00a0\u00bb title=\u00a0\u00bbEU-Rechtliche Neuerungen im Marketing \u2013 quo vadis?\u00a0\u00bb subtitle=\u00a0\u00bbReferat\u00a0\u00bb start_time=\u00a0\u00bb16:15&Prime; end_time=\u00a0\u00bb17:00&Prime; speakers=\u00a0\u00bb<\/p>\n<p>Jacqueline Bichler<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Welche rechtlichen (europ\u00e4ischen) Neuerungen erwarten uns im Bereich des Marketings?<\/li>\n<li>Ist rechtssicheres Marketing \u00fcberhaupt m\u00f6glich?<\/li>\n<li>Vom Digital Services Act, \u00fcber Bewertungen bis hin zu Influencer Marketing \u2013 was ist alles zu beachten?<\/li>\n<\/ul>\n<p>[\/sfdm_event_program_list_item][\/sfdm_event_program_list][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb admin_label=\u00a0\u00bbAnzeigen (Mobile)\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb admin_label=\u00a0\u00bbAnzeige(n) (MOBILE)\u00a0\u00bb module_class=\u00a0\u00bbschulthess_product_ads\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_code][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=\u00a0\u00bbReferenten\u00a0\u00bb module_id=\u00a0\u00bbschulthess-referierende\u00a0\u00bb module_class=\u00a0\u00bbschulthess-referenten-slider\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbHeadline\u00a0\u00bb module_class=\u00a0\u00bbsf-h3 schulthess-product-speaker-headline-wrapper\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h5>Referierende<\/h5>\n<p><!--div class=\"buttons\"><button class=\"grid icon_grid\"><span><\/span><\/button><button class=\"list icon_list\"><span><\/span><\/button><\/div-->[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.19.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<div class=\"sf-speaker-slider\"><div class=\"uk-position-relative uk-visible-toggle uk-light\" tabindex=\"-1\"><ul class=\"uk-grid-small uk-child-width-1-4@s uk-child-width-1-4@m uk-child-width-1-4@l\" uk-grid uk-height-match=\"target: > li > .uk-card\">\n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-21012\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Buehlmann_Lukas_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        <div class=\"uk-label referenten-tagesleitung\">Direction de la journ\u00e9e<\/div>\n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Lukas B\u00fchlmann<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-20905\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Barman_Philippe_rgb_200x242.png\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Philippe Barman<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-20730\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Bichler_Jacqueline_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Jacqueline Bichler<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-20888\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Eigenmann_Matthias_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Matthias Eigenmann<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-21509\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Feltscher_Ines_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Ines Feltscher<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-20750\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Gordon_Clara_Ann_200x242.png\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Clara-Ann Gordon<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-21002\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Hintermann_Sven_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Sven Hintermann<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-21371\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Hochweiler_Nikki_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Nikki H\u00e9l\u00e8ne Hochweiler<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-20737\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Joerg_Daniel_200x242px.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Daniel J\u00f6rg<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-20957\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Koenigseder_Max_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Max K\u00f6nigseder<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-20748\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Meier_Marco_200x242px.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Marco S. Meier<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-21000\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Muehlemann_Elis_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Elias M\u00fchlemann<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-20954\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Reinle_Michael_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\">Dr.  Michael Reinle<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            \n\n            <li>\n                <div class=\"uk-card uk-card-default\">\n                    <a href=\"#referent-20752\" uk-toggle>\n                    <div class=\"uk-card-media-top\">\n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Stoecklin_Dominic_200x242px.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                        \n                    <\/div>\n                    <div class=\"uk-card uk-card-body\">\n                        <h4 class=\"speaker-card-name cardslider-card-name\"> Dominic St\u00f6cklin<\/h4>\n                    <\/div>\n                    <\/a>\n                <\/div>\n            <\/li>\n            <\/ul><\/div>\n        <div id=\"referent-21012\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        <div class=\"uk-card-badge uk-label referenten-tagesleitung\">Direction de la journ\u00e9e<\/div>\n                        <img decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Buehlmann_Lukas_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Lukas B\u00fchlmann<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">LL.M., Rechtsanwalt, Partner und Co-Head der Praxisgruppe ICT & Digital, <\/span> <span class=\"referenten-company\">MLL Legal AG<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Lukas B\u00fchlmann ber\u00e4t in den Bereichen Technologie-, Datenschutz-, IT-, E-Commerce- und Werberecht. Zudem ist Lukas B\u00fchlmann Autor zahlreicher Publikationen im Bereich digitaler Rechtsfragen und regelm\u00e4\u00dfiger Referent auf regionalen und internationalen Konferenzen zu Rechtsthemen in seinen Fachgebieten. Seit mehreren Jahren in Folge wird er durch alle massgeblichen internationalen Ranking-Agenturen ausgezeichnet: Chambers and Partners Europe, Legal 500, Best Lawyers, Who\u2019s Who Legal.<\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 20752);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 20905);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-20905\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Barman_Philippe_rgb_200x242.png\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Philippe Barman<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">Rechtsanwalt , Stv. Leiter Ressort Recht, <\/span> <span class=\"referenten-company\">Eidgen\u00f6ssisches Departement f\u00fcr Wirtschaft, Bildung und Forschung (WBF) Staatssekretariat f\u00fcr Wirtschaft (SECO) <\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Philippe Barman arbeitet seit 20 Jahren in der Rechtsabteilung des SECO. Seit 6 Jahren ist er Leiter der UWG-Gruppe. Seine berufliche Laufbahn begann er beim Institut f\u00fcr Geistiges Eigentum. W\u00e4hrend drei Jahren war er in der Markenabteilung des Instituts f\u00fcr Geistiges Eigentum t\u00e4tig und betreute die Zeitschrift sic! Anschliessend war er w\u00e4hrend drei Jahren in der Advokatur und befasste sich in dieser Zeit vornehmlich mit Immaterialg\u00fcterrecht, bevor er zum SECO stiess.   <\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 21012);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 20730);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-20730\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Bichler_Jacqueline_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Jacqueline Bichler<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">Mag.a, Rechtsanw\u00e4ltin<\/span> <span class=\"referenten-company\">Stadler V\u00f6lkel Rechtsanw\u00e4lte<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Mag.a Jacqueline Bichler ist Rechtsanw\u00e4ltin in Wien. Sie ist spezialisiert in den Bereichen E-Commerce-Recht, Wettbewerbsrecht, Immaterialg\u00fcterrecht sowie Straf- und Strafprozessrecht. Zudem ist sie Vortragende bei der Werbeakademie Wien, der FH St. P\u00f6lten und der FH Wr. Neustadt zu den Themen E-Commerce, Wettbewerbsrecht und Digital Marketing und publiziert laufend zu diesen Rechtsgebieten. Im Januar 2024 ist ihr Buch \u00ab\u00a0Praxishandbuch Marketingrecht\u00a0\u00bb erschienen.<\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 20905);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 20888);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-20888\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Eigenmann_Matthias_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Matthias Eigenmann<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">MLaw, Data Protection Officer<\/span> <span class=\"referenten-company\">Decentriq<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Matthias Eigenmann ist Experte f\u00fcr Technologie Recht und Datenschutz. Er ist Unternehmensjurist und Datenschutzberater des Z\u00fcrcher Privacy-Tech Unternehmens Decentriq und Datenschutzberater am Stadtspital Z\u00fcrich. Matthias erlangte das Anwaltspatent im Jahr 2013 und war anschliessend mehrere Jahre f\u00fcr die Anwaltskanzlei id est avocats in Lausanne sowie als Unternehmensjurist bei PricewaterhouseCoopers in Z\u00fcrich t\u00e4tig. Seit 2021 ist Matthias selbst\u00e4ndiger Rechtsberater und unterst\u00fctzt neben Decentriq und dem Stadtspital Z\u00fcrich auch andere Kunden im Rahmen seiner Fachbereiche. <\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 20730);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 21509);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-21509\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Feltscher_Ines_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Ines Feltscher<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">MA UZH, Data Product Consultant, <\/span> <span class=\"referenten-company\">Goldbach neXT AG<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Ines Feltscher ist auf die Beratung und Entwicklung datenbasierter Werbel\u00f6sungen spezialisiert. Sie unterst\u00fctzt die Erarbeitung und Umsetzung zielgerichteter Werbestrategien, ist f\u00fcr die Schulung und Beratungen des Verkaufsteams bez\u00fcglich Daten- und Targeting-L\u00f6sungen zust\u00e4ndig und tr\u00e4gt zur Optimierung von Marketingstrategien durch den Einsatz von Data Analytics bei. In ihrer Funktion ist sie ebenfalls an der Implementierung  und Weiterentwicklung der First-Party Data-Onboarding-L\u00f6sung von Goldbach beteiligt.<\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 20888);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 20750);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-20750\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Gordon_Clara_Ann_200x242.png\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Clara-Ann Gordon<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">LL.M., CEDR Accredited Mediator, Rechtsanw\u00e4ltin, Partnerin <\/span> <span class=\"referenten-company\">Niederer Kraft Frey AG<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Clara-Ann Gordon ist spezialisiert auf die Bereiche TMT\/Outsourcing, Datenschutz, interne Untersuchungen\/E-Discovery und Compliance.<br \/>\nSie ber\u00e4t Mandanten in den oben genannten Bereichen regelm\u00e4ssig in vertraglichen, Governance-\/Compliance- und anderen rechtlichen Angelegenheiten, vertritt Mandanten bei Transaktionen und vor den zust\u00e4ndigen Aufsichts- und Ermittlungsbeh\u00f6rden sowie vor staatlichen Gerichten, Schiedsgerichten und in Mediationsverfahren, gibt Stellungnahmen zu kritischen regulatorischen und Vertragsrechtsthemen in den genannten branchenspezifischen Bereichen.<\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 21509);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 21002);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-21002\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Hintermann_Sven_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Sven Hintermann<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">M.A. HSG in Law and Economics, Rechtsanwalt, Associate,  <\/span> <span class=\"referenten-company\">Vischer<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Sven Hintermann ist bei VISCHER schwerpunktm\u00e4ssig mit Rechtsfragen in der Sport-, Medien- und Unterhaltungsbranche befasst. Vor seiner T\u00e4tigkeit bei VISCHER arbeitete er einige Jahre in der Welt des Sports und der Medien, aus der er die vielseitigen Anspr\u00fcche und Bed\u00fcrfnisse der Akteure rund um Werbe- und Nutzungsrechte im Marketing kennt.<\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 20750);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 21371);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-21371\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Hochweiler_Nikki_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Nikki H\u00e9l\u00e8ne Hochweiler<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">MIB, Data Product Manager, <\/span> <span class=\"referenten-company\">Goldbach neXT AG<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Nikki H\u00e9l\u00e8ne Hochweiler ist seit fast f\u00fcnf Jahren als Data Product Managerin bei Goldbach neXT t\u00e4tig. In dieser Rolle leitet sie diverse strategische Projekte im Bereich der Nutzerdaten, Nutzeridentifikation und Datenpartnerschaften f\u00fcr Werbezwecke. Sie ist die Hauptansprechpartnerin f\u00fcr die Konzeption, Entwicklung und Rollout von datengetriebenen Targeting Produkten und Technologien sowie f\u00fcr die verschiedenen Anwendungsf\u00e4lle im Bereich Data Clean Rooms, insbesondere in Verbindung mit First Party Data. <\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 21002);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 20737);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-20737\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Joerg_Daniel_200x242px.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Daniel J\u00f6rg<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">li. phil., Partner, Chief Innovation Officer<\/span> <span class=\"referenten-company\">Team Farner<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Daniel J\u00f6rg ist Partner und Chief Innovation Officer von TEAM FARNER, der am schnellsten wachsenden Communications Consultancy in Europa. <\/p>\n<p>Er ist daf\u00fcr verantwortlich, dass TEAM FARNER in allen relevanten Innovationsbereichen die Nase vorne hat. Er arbeitet mit Spezialistenteams daran, innovative Methoden und Technologien so in Alltagsprozesse zu integrieren, dass schnell messbare Mehrwerte entstehen. <\/p>\n<p>Daniel ist ein \u00abAgency Kid\u00bb. Er ist seit \u00fcber 25 Jahren in verschiedenen Kommunikations-, Werbe- und Marketingagenturen in der Schweiz und im Ausland t\u00e4tig und ein leidenschaftlicher Verfechter und F\u00f6rderer der Digitalisierung. Daniel hat einen Master in Medienwissenschaft, Wirtschaft und internationalen Beziehungen von der Universit\u00e4t Z\u00fcrich. Er doziert regelm\u00e4ssig an Schweizer Fachhochschulen, ist Member des CommTech Advisory Boards der Arthur Page Society und im Verwaltungsrat des Blockchain Startups Ecoo Ag. <\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 21371);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 20957);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-20957\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Koenigseder_Max_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Max K\u00f6nigseder<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">LL.M. LL.M. juristischer Mitarbeiter, ICT & Digital, <\/span> <span class=\"referenten-company\">MLL Legal<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Max K\u00f6nigseder ist in der Praxisgruppe ICT &#038; Digital bei MLL Legal AG insbesondere in den Bereichen Datenschutz- und IT-Recht t\u00e4tig ist. Zuvor arbeite Max K\u00f6nigseder am Institut f\u00fcr Innovation und Digitalisierung im Recht der Universit\u00e4t Wien. Max K\u00f6nigseder studierte in Wien und absolvierte einen LL.M. in Informations- und Medienrecht. Er ist Autor von zahlreichen Beitr\u00e4gen im Bereich des Datenschutz- und Life-Sciences-Recht. <\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 20737);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 20748);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-20748\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Meier_Marco_200x242px.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Marco S. Meier<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">MLaw, CIPP\/E , Counsel<\/span> <span class=\"referenten-company\">Thouvenin<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Marco S. Meier ist Counsel bei Thouvenin, ausgebildeter Informatiker und Certified International Privacy Professional Europe (CIPP\/E). Er ber\u00e4t und vertritt nationale und internationale Klienten in allen Bereichen des Technologie-, Datenschutz-, Cybersecurity-, E-Commerce- und Werberechts sowie in technologiebezogenen Compliance-Fragen. Marco S. Meier verf\u00fcgt \u00fcber umfassende Erfahrung in der Durchf\u00fchrung von Datenschutz-Compliance-Projekten sowohl nach Schweizer Recht als auch nach der EU-Datenschutz-Grundverordnung, in Software- und Lizenzfragen sowie in Technologie- und Outsourcing-Projekten in verschiedenen Branchen.<\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 20957);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 21000);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-21000\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Muehlemann_Elis_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Elias M\u00fchlemann<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">M.A. HSG in Law and Economics, LL.M., Rechtsanwalt \/ Managing Associate, <\/span> <span class=\"referenten-company\">Vischer<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Elias M\u00fchlemann ber\u00e4t seit fast zehn Jahren Klienten im Bereich des Technologie-, Urheber- und Medienrechts. Seine juristische Grundausbildung absolvierte er an den Universit\u00e4ten St. Gallen und Lausanne. Den Fokus auf innovative Gesch\u00e4ftsmodelle verst\u00e4rkte er durch einen LL.M in Law, Science &#038; Technology an der Universit\u00e4t Stanford.<\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 20748);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 20954);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-20954\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Reinle_Michael_200x242.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\">Dr.  Michael Reinle<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">Dr. iur., LL.M., CIPP\/E, CIPM, Partner und Mitglied der Praxisgruppe ICT & Digital,<\/span> <span class=\"referenten-company\">MLL Legal<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Die Schwerpunkte von Michael Reinle liegen im Bereich des Datenschutzrechts und im IT sowie Technologierecht. Michael Reinle verf\u00fcgt zudem \u00fcber umfangreiche Erfahrungen in regulatorischen Fragen in den Bereichen Lebensmittel, Konsumg\u00fcter und Medizinprodukte.<\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 21000);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 20752);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div id=\"referent-20752\" class=\"referent-modal uk-flex-top\" uk-modal>\n            <div class=\"uk-modal-dialog uk-margin-auto-vertical\">\n                <button class=\"uk-modal-close-default\" type=\"button\" uk-close><\/button>\n                <div class=\"uk-grid-small\" uk-grid>\n                    <div class=\"uk-width-auto@m\">\n                        \n                        <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"242\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Referenten\/Stoecklin_Dominic_200x242px.jpg\" class=\"attachment-schulthess_speaker size-schulthess_speaker wp-post-image\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div class=\"uk-width-expand@m\">\n                        <h4 class=\"uk-modal-title\"> Dominic St\u00f6cklin<\/h4>\n                        <p class=\"referent-info\"><span class=\"referenten-position\">M.A. HSG, Head of Marketing<\/span> <span class=\"referenten-company\">Basel Tourismus<\/span><\/p>\n                        <p class=\"referent-kurzbeschreibung\"><p>Dominic St\u00f6cklin, M.A. HSG, arbeitet seit \u00fcber 10 Jahren sowohl auf Agentur- als auch auf Unternehmensseite an digitalen Kommunikations- und Marketingprojekten und besitzt ausgewiesene Expertise als Impulsgeber und Potentialdenker. Aktuell arbeitet er als Head of Marketing bei Basel Tourismus. Daneben unterrichtet er seit mehreren Jahren an der Hochschule f\u00fcr Wirtschaft in Z\u00fcrich sowie weiteren Bildungsinstitutionen.<\/p>\n<\/p>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uk-modal-footer card-arrows uk-text-right\">\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-prev\" onclick=\"navigateReferent('prev', 20954);\"><\/button>\n                    <button href=\"javascript:void(0);\" class=\"card-arrow-next\" onclick=\"navigateReferent('next', 21012);\"><\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n      <script>\n          function navigateReferent(direction, currentID) {\n              var speakers = [21012,20905,20730,20888,21509,20750,21002,21371,20737,20957,20748,21000,20954,20752];\n              var currentIndex = speakers.indexOf(currentID);\n\n              if (direction === \"prev\") {\n                  currentIndex = (currentIndex + speakers.length) % speakers.length;\n              } else if (direction === \"next\") {\n                  currentIndex = (currentIndex ) % speakers.length;\n              }\n\n              var targetID = speakers[currentIndex];\n              var targetModal = document.getElementById(\"referent-\" + targetID);\n              UIkit.modal(targetModal).show();\n          }\n      <\/script>\n        <script>\n            document.addEventListener(\"DOMContentLoaded\", function() {\n                const modalLinks = document.querySelectorAll(\"[uk-toggle]\");\n                const pageContainer = document.getElementById(\"page-container\");\n\n                \/\/ Neues <div> Element erstellen\n                const newDiv = document.createElement(\"div\");\n                newDiv.className = \"referenten-modal-background\";\n\n                \/\/ Das neue <div> dem Element mit der ID \"page-container\" hinzuf\u00fcgen\n                pageContainer.insertBefore(newDiv, pageContainer.firstChild);\n\n                const referentenModalBackground = document.querySelector(\".referenten-modal-background\");\n\n                modalLinks.forEach(link => {\n                    link.addEventListener(\"click\", function(event) {\n                        event.preventDefault();\n                        referentenModalBackground.classList.add(\"referenten-modal-open\");\n                    });\n                });\n\n                const modals = document.querySelectorAll(\".referent-modal\");\n                modals.forEach(modal => {\n                    modal.addEventListener(\"click\", function(event) {\n                        if (event.target === modal) {\n                            referentenModalBackground.classList.remove(\"referenten-modal-open\");\n                        }\n                    });\n                });\n\n                const closeModalButtons = document.querySelectorAll(\".uk-modal-close-default\");\n                closeModalButtons.forEach(button => {\n                    button.addEventListener(\"click\", function() {\n                        referentenModalBackground.classList.remove(\"referenten-modal-open\");\n                    });\n                });\n\n                \/\/ Funktion, um die Klasse zu entfernen\n                function closeModal() {\n                    referentenModalBackground.classList.remove(\"referenten-modal-open\");\n                }\n\n                \/\/ Event Listener f\u00fcr das Dr\u00fccken der Esc-Taste\n                document.addEventListener(\"keydown\", function(event) {\n                    if (event.key === \"Escape\") {\n                        closeModal();\n                    }\n                });\n            });\n        <\/script>[\/et_pb_code][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner module_id=\u00a0\u00bbschulthess-product-specinfo\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bb\u00dcberschrift\u00a0\u00bb module_id=\u00a0\u00bbschulthess-fachinformationen\u00a0\u00bb module_class=\u00a0\u00bbsf-h2&Prime; _builder_version=\u00a0\u00bb4.19.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h5>Fachthemen<\/h5>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.19.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n  <div class=\"sf-post-list\">\n\n    \n      \n              <div class=\"sf-full-width-row\">\n                <article class=\"sf-post-list-item sf-post-list-item-20771 et_pb_column_1_3 et_pb_column\">\n              <a href=\"https:\/\/dev.schulthessforum.ch\/fachbeitrag\/rechtliche-stolpersteine-bei-der-umsetzung-von-dynamic-pricing-in-der-praxis\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"Rechtliche Stolpersteine bei der Umsetzung von Dynamic Pricing in der Praxis\">\n              <div class=\"sf-post-list-item-content-wrapper\">\n                  <div class=\"sf-post-list-item-content\">\n                                            <h3 class=\"fachbeitrag-autor\">\n                          Marco S. Meier                      <\/h3>\n                                            <div clasS=\"sf-post-list-item-title-wrapper\">\n                        <h3 class=\"sf-post-list-item-title\">\n                            Rechtliche Stolpersteine bei der Umsetzung von Dynamic Pricing in der Praxis                        <\/h3>\n                      <\/div>\n                      <div class=\"sf-post-list-item-excerpt\">\n                          Dynamic Pricing ist ein Thema, das in den letzten Jahren stark Popularit\u00e4t gewonnen hat. Die Umsetzung wird h\u00e4ufig von verschiedenen unternehmensinternen Stakeholdern vorangetrieben. Der Einsatz von Dynamic Pricing birgt aber oft nicht nur praktische Herausforderungen, sondern auch rechtliche Stol...                      <\/div>\n                  <\/div>\n\n              <\/div>\n              <\/a>\n          <\/article>\n            \n  \n      \n                <article class=\"sf-post-list-item sf-post-list-item-21331 et_pb_column_1_3 et_pb_column\">\n              <a href=\"https:\/\/dev.schulthessforum.ch\/fachbeitrag\/greenwashing-und-dark-patterns-eine-spurensuche\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"Greenwashing und Dark Patterns. Eine Spurensuche\">\n              <div class=\"sf-post-list-item-content-wrapper\">\n                  <div class=\"sf-post-list-item-content\">\n                                            <h3 class=\"fachbeitrag-autor\">\n                          Philippe Barman                      <\/h3>\n                                            <div clasS=\"sf-post-list-item-title-wrapper\">\n                        <h3 class=\"sf-post-list-item-title\">\n                            Greenwashing und Dark Patterns. Eine Spurensuche                        <\/h3>\n                      <\/div>\n                      <div class=\"sf-post-list-item-excerpt\">\n                          Der europ\u00e4ische Green Deal in vollem Gang. In der Schweiz ist die Revision des Co2-Gesetzes f\u00fcr die Zeit nach 2024 am 15. M\u00e4rz 2024 vom Parlament verabschiedet worden:\n\nWas ist aus Sicht des Lauterkeitsrechts im Zusammenhang mit \u00abGreen Claims\u00bb erlaubt?\nWelche Auswirkungen hat das Umweltrecht au...                      <\/div>\n                  <\/div>\n\n              <\/div>\n              <\/a>\n          <\/article>\n              <\/div>\n            \n  <\/div>\n\n  [\/et_pb_code][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbPreis &#8211; Info\u00a0\u00bb module_class=\u00a0\u00bbdetail-info-sidebar-bg\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<div class=\"sf-product-variant-detail-wrapper\" id=\"sf-product-variant-detail-wrapper\"><form action=\"https:\/\/dev.schulthessforum.ch\/fr\/warenkorb\/\" method=\"get\"><h3 class=\"sf-product-variant-headline-1\">test<\/h3><label class=\"sf-product-variant-detail\"><input class=\"sf-product-variant-input\" type=\"radio\" id=\"20699\" name=\"variante\" value=\"20699\" required><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\">&#67;&#72;&#70;<\/span>&nbsp;2,900.00<\/bdi><\/span> TVA de 8.1% en sus.<\/label><input type=\"hidden\" id=\"20698\" name=\"event\" value=\"20698\"><span class=\"anmeldebutton-wrapper\"><input class=\"et_pb_button et_pb_button_0 schulthess-buy-button single_add_to_cart_button button wp-element-button\" data-icon=\"9\" type=\"submit\" value=\"Inscription\"><span class=\"anmeldebutton-icon\"><\/span><\/span><\/form><\/div>[\/et_pb_text][et_pb_code disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb admin_label=\u00a0\u00bbCredits &#8211; Info\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_code][et_pb_code disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb admin_label=\u00a0\u00bbCicero &#8211; Info\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_code][et_pb_text admin_label=\u00a0\u00bbTermin &#8211; Info\u00a0\u00bb module_class=\u00a0\u00bbdetail-info-sidebar-bg event-termin-info\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Termin \/ Format<\/h3>\n<p><span class=\"event-date-termin-info\">20.06.2026 | 08:30 - 17:00<\/span><br><span class=\"event-kategorie-termin-info\">Marketing | Tagungen<\/span>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbAnreise &#8211; Info\u00a0\u00bb module_class=\u00a0\u00bbdetail-info-sidebar-bg\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Location \/ Anreise<\/h3>\n<p><span class=\"event-anreise-info-adresse\">LAKE SIDE<br> Bellerivestrasse 170<br> 8008 Z\u00fcrich<br><\/span><br><span class=\"event-anreise-info-beschreibung\"><p>Das Lake Side ist mit \u00f6ffentlichen Verkehrsmitteln (Tram, Bus, S-Bahn, Schiff), wie auch mit dem Auto sehr gut erreichbar.<\/p>\n<\/span>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbRabatt &#8211; Info\u00a0\u00bb module_class=\u00a0\u00bbdetail-info-sidebar-bg\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfc2ZfcHJvZHVjdF9yYWJhdHRpbmZvIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPGgzPlJhYmF0dGluZm88L2gzPiIsImFmdGVyIjoiIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][et_pb_code disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb admin_label=\u00a0\u00bbAnzeige(n)\u00a0\u00bb module_class=\u00a0\u00bbschulthess_product_ads\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_code][et_pb_text admin_label=\u00a0\u00bbTagungsleiter\u00a0\u00bb module_class=\u00a0\u00bbdetail-info-sidebar-bg\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Tagungsleitung<\/h3>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21204 size-full\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Buehlmann_Lukas_200x242.jpg\" alt=\"\" width=\"200\" height=\"242\" title=\"\"><\/p>\n<p>Lukas B\u00fchlmann f\u00fchrt durch die Tagung<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bbon\u00a0\u00bb module_class_2=\u00a0\u00bbschulthess-product-attendee-section\u00a0\u00bb admin_label=\u00a0\u00bbInhalt mit Teilnehmerbereich\u00a0\u00bb module_id=\u00a0\u00bbschulthess-attendee-section\u00a0\u00bb module_class=\u00a0\u00bbschulthess-hidden\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb display_conditions=\u00a0\u00bbW3siaWQiOiI3NDc0ZmExMC0yZTg5LTQ3MDctYjM2Yi1iZDA3ZWJiMGZlZDEiLCJjb25kaXRpb24iOiJsb2dnZWRJblN0YXR1cyIsImNvbmRpdGlvblNldHRpbmdzIjp7ImRpc3BsYXlSdWxlIjoibG9nZ2VkSW4iLCJhZG1pbkxhYmVsIjoiQW5nZW1lbGRldGVyIFN0YXR1cyIsImVuYWJsZUNvbmRpdGlvbiI6Im9mZiJ9LCJvcGVyYXRvciI6Ik9SIn1d\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4&Prime; specialty_columns=\u00a0\u00bb3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner admin_label=\u00a0\u00bbHeadline Teilnehmerbereich\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h5>Teilnehmerbereich<\/h5>\n<p>[\/et_pb_text][sfdm_video_list _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][sfdm_video_list_item title=\u00a0\u00bbTesttitel 1&Prime; id=\u00a0\u00bb840572351&Prime; _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/sfdm_video_list_item][\/sfdm_video_list][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2&Prime; admin_label=\u00a0\u00bbVideo \/ Bild-Zeile\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2&Prime; saved_specialty_column_type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/dev.schulthessforum.ch\/wp-content\/media\/2022\/03\/emiliano-cicero-lq87UxGSiEQ-unsplash.jpg\u00a0\u00bb title_text=\u00a0\u00bbEmiliano Cicero Lq87UxGSiEQ Unsplash\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2&Prime; saved_specialty_column_type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Ausschnitt aus Event<\/h3>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][sfdm_download_list _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][sfdm_download_list_item title=\u00a0\u00bbDl1&Prime; file=\u00a0\u00bbhttps:\/\/dev.schulthessforum.ch\/wp-content\/media\/2022\/03\/emiliano-cicero-lq87UxGSiEQ-unsplash.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/sfdm_download_list_item][\/sfdm_download_list][sfdm_video_list disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][sfdm_video_list_item title=\u00a0\u00bbTesttitel 1&Prime; id=\u00a0\u00bb840581539&Prime; _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/sfdm_video_list_item][\/sfdm_video_list][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbPartner\u00a0\u00bb module_id=\u00a0\u00bbschulthess-partner\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bb\u00dcberschrift\u00a0\u00bb module_class=\u00a0\u00bbsf-h2 schulthess-product-partner-headline-wrapper\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<?-- NICHT ZU VISUELL WECHSELN. DIE BUTTONS GEHEN SONST VERLOREN --><\/p>\n<h5>Partner<\/h5>\n<p><!--div class=\"schulthess-product-partner-nav\">[schulthess_product_partner_tabs]\n\n\n<div class=\"buttons\"><button class=\"grid icon_grid aktiv\"><span><\/span><\/button><button class=\"list icon_list\"><span><\/span><\/button><\/div>\n\n\n<\/div-->[\/et_pb_text][et_pb_code disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb admin_label=\u00a0\u00bbCode (ein grid, keine Filter)\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<div class=\"schulthess-product-partner-wrapper grid\">\n                  <div id=\"9606\" class=\"schulthess-product-partner Medienpartner\" partner-type=\"Medienpartner\">\n                        <div class=\"schulthess-product-partner-image\">\n                                <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Partner\/iusnet_digitales_recht_und_datenrecht_134x134px_-150x150.png\" alt=\"iusNet Digitales Recht und Datenrecht\" title=\"iusNet Digitales Recht und Datenrecht\" width=\"250\" height=\"150\" \/>\n                        <\/div>\n                        <div class=\"schulthess-product-partner-info\">\n                            <div class=\"content\">\n                                <h4 class=\"schulthess-product-partner-name\">iusNet Digitales Recht und Datenrecht<\/h4>\n                                <p class=\"schulthess-product-partner-type\">\n                                    Medienpartner\n                                <\/p>\n                                <p class=\"schulthess-product-partner-description\">\n                                    iusNet Digitales Recht und Datenrecht informiert Sie \u00fcber die wichtigsten Entwicklungen in Rechtsprechung und Gesetzgebung zu den Themengebieten wie Cyber Security, Datenschutz\u00adgesetzgebung, DSGVO, Blockchain, Sanktionen und Verfahren u.w.m.\n                                <\/p>\n                                <p class=\"schulthess-product-partner-speakers\">\n                                    Referenten: \n                                <\/p>\n                                <!--div class=\"schulthess-product-partner-link\">\n                                        <span>zur Website<\/span>\n                                        <span class=\"link-icon\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"10\" viewBox=\"0 0 9.697 9.017\">\n                                                <g transform=\"translate(-813.933 -2094.752)\">\n                                                    <path d=\"M9442.49,1683l3.447,3.448-3.447,3.448\" transform=\"translate(-8627.497 412.813)\" fill=\"none\" stroke=\"#000\" stroke-linecap=\"round\" stroke-width=\"1.5\"\/>\n                                                    <path d=\"M9442.49,1683l3.447,3.448-3.447,3.448\" transform=\"translate(-8623.368 412.813)\" fill=\"none\" stroke=\"#000\" stroke-linecap=\"round\" stroke-width=\"1.5\"\/>\n                                                <\/g>\n                                            <\/svg>\n                                        <\/span>\n                                <\/div-->\n                            <\/div>\n                        <\/div>\n                    <\/div>\n            <\/div>\n            <script>\n\n              var btns1 = jQuery(\".schulthess-product-partner-headline-wrapper .buttons\");\n              btns1.find(\".grid\").addClass(\"aktiv\");\n\n              btns1.find(\"button\").on(\"click\",function(e) {\n                btns1.find(\".grid\").removeClass(\"aktiv\");\n                btns1.find(\".list\").removeClass(\"aktiv\");\n                if (jQuery(this).hasClass(\"grid\")) {\n                    jQuery(\".schulthess-product-partner-wrapper\").removeClass(\"list\").addClass(\"grid\");\n                    jQuery(this).addClass(\"aktiv\");\n                    jQuery(\".schulthess-product-partner-wrapper .schulthess-product-partner-info\").hide();\n                }\n                else if(jQuery(this).hasClass(\"list\")) {\n                    jQuery(\".schulthess-product-partner-wrapper\").removeClass(\"grid\").addClass(\"list\");\n                    jQuery(\".schulthess-product-partner-wrapper .schulthess-product-partner-info\").show();\n                    jQuery(this).addClass(\"aktiv\");\n                }\n              });\n            <\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code admin_label=\u00a0\u00bbMedienpartner\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<div class=\"et_pb_row sf-h3\">\n            <div class=\"et_pb_module et_pb_text schulthess-product-partner-headline-wrapper\">\n                <h5 class=\"schulthess-product-partner-type\" id=\"medienpartner\">Partenaires m\u00e9dias<\/h5>\n            <\/div>\n            <div class=\"et_pb_module\"><div class=\"et_pb_column_1_4 et_pb_column\">\n                        <div class=\"sf-product-partner-container\">\n                            <a href=\"https:\/\/digitalesrecht-datenrecht.iusnet.ch\/\" title=\"iusNet Digitales Recht und Datenrecht\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/dev.schulthessforum.ch\/wp-content\/media\/Partner\/iusnet_digitales_recht_und_datenrecht_134x134px_.png\" style=\"aspect-ratio: 201 \/ 201\" width=\"201\" height=\"201\" alt=\"iusNet Digitales Recht und Datenrecht\" title=\"iusNet Digitales Recht und Datenrecht\"\/><\/a>\n                        <\/div>\n                    <\/div><\/div><\/div>[\/et_pb_code][et_pb_code admin_label=\u00a0\u00bbWirtschaftspartner\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_code][et_pb_code admin_label=\u00a0\u00bbKooperationspartner\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_code][et_pb_code admin_label=\u00a0\u00bbSponsoren\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bbon|on|on\u00a0\u00bb admin_label=\u00a0\u00bbSektion Impressionen\u00a0\u00bb module_id=\u00a0\u00bbschulthess-impressionen\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb disabled=\u00a0\u00bbon\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_class=\u00a0\u00bbsf-impressionen-slider-wrapper\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bb\u00dcberschrift\u00a0\u00bb module_class=\u00a0\u00bbsf-h2&Prime; _builder_version=\u00a0\u00bb4.19.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h5>Impressionen<\/h5>\n<p>[\/et_pb_text][et_pb_gallery gallery_ids=\u00a0\u00bb1275,1274,1273,1272,1271,1266,1267,1260,1262,1253,1251,1248,1240,1244,1246&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbGalerie\u00a0\u00bb module_id=\u00a0\u00bbimpressionen-slider\u00a0\u00bb module_class=\u00a0\u00bbimpressionen-slider\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_duration=\u00a0\u00bb5000ms\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb animation_repeat=\u00a0\u00bbloop\u00a0\u00bb auto=\u00a0\u00bbon\u00a0\u00bb auto_speed=\u00a0\u00bb5000&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<h3>Einsatz von KI und digitalen Tools<\/h3>\n<p>Die digitalen Medien haben die M\u00f6glichkeiten im Marketing und in der Werbung revolutioniert. Individuelle Angebote und die direkte Kundenansprache sind l\u00e4ngst Standard. Targeting, Tracking, Dynamic Pricing sind Tools, die die Vermarktung komplexer machen, aber eben auch mehr Erfolg versprechen, weil sie den direkten Kontakt zum Kunden und seinen Bed\u00fcrfnissen herstellen.<\/p>\n<p>Aus rechtlicher Sicht entstehen gleichzeitig viele Fragen. Nicht nur der Datenschutz auch das Wettbewerbsrecht ist gefordert. Wie weit k\u00f6nnen die Tools unter bestehenden Regularien gehen? Welche Restriktionen greifen aktuell? Wie werden sie umgangen und welche neuen Guidelines sind zu erwarten? Besonders spannend ist hier auch der Blick auf die aktuellen und zuk\u00fcnftigen rechtlichen Entwicklungen in der EU.<\/p>\n<p>Infomieren Sie sich am Schulthess Forum Rechtsfragen im Marketing umfassen zu den aktuellen M\u00f6glichkeiten und den juristischen Trends in der Schweiz mit einem Blick in die EU. Nutzen Sie die Gelegenheit, und treffen Sie vor Ort Kolleginnen und Kollegen und tauschen Sie sich aus.<\/p>\n","protected":false},"author":25,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<h3>Einsatz von KI und digitalen Tools<\/h3>\r\nDie digitalen Medien haben die M\u00f6glichkeiten im Marketing und in der Werbung revolutioniert. Individuelle Angebote und die direkte Kundenansprache sind l\u00e4ngst Standard. Targeting, Tracking, Dynamic Pricing sind Tools, die die Vermarktung komplexer machen, aber eben auch mehr Erfolg versprechen, weil sie den direkten Kontakt zum Kunden und seinen Bed\u00fcrfnissen herstellen.\r\n\r\nAus rechtlicher Sicht entstehen gleichzeitig viele Fragen. Nicht nur der Datenschutz auch das Wettbewerbsrecht ist gefordert. Wie weit k\u00f6nnen die Tools unter bestehenden Regularien gehen? Welche Restriktionen greifen aktuell? Wie werden sie umgangen und welche neuen Guidelines sind zu erwarten? Besonders spannend ist hier auch der Blick auf die aktuellen und zuk\u00fcnftigen rechtlichen Entwicklungen in der EU.\r\n\r\nInfomieren Sie sich am Schulthess Forum Rechtsfragen im Marketing umfassen zu den aktuellen M\u00f6glichkeiten und den juristischen Trends in der Schweiz mit einem Blick in die EU. 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